Our goal was to create a fresh, modern website that helped them stand out from their competitors as well as appeal to younger investors. We started by softening the color palette with opting for various shades of pastel purples and blues. Then we selected Quincy, a modern serif font with character, as the main headline font and paired it with Trade Gothic Next for the body font. We designed three-color icons to communicate their financial planning and investment management processes.
Website design and development
Combining the visual language elements with modern photography and subtle animations, we give the potential clients a fresh, modern, trustworthy user experience that is often lacking from the cookie cutter websites of their competitors.