Paramount's website needed a light, bright and beautiful makeover that put their people and style front and center. By keeping text, buttons and other elements monotone, we let our vibrant, moody photography do the talking. This simplicity also makes for an easy-to-navigate site for users old and new. We designed a series of minimal, thin line-weight icons that seamlessly integrated with the site’s simple design.
I art directed a series of photos that highlighted the work of the salon and the lifestyle of its customers. Photos shot by Ryan Flood.