Scout Asset Management Website Design, CraftCMS

Break old traditions in a stuffy industry

Scout Asset Management, based in the Portland, Oregon area, brings transparency, access, and accountability to asset management. With research-backed strategies and the latest tools and technology, the help prepare clients for whatever’s ahead. Scout Asset Management was founded to modernize the aging, hands-off advisor relationship to one that’s by your side every step of the way.

Visual Language

Naturally, a company looking to buck the outdated stereotypes of investment companies was looking to attract younger investors. We chose a bold color palette and paired with a modern serif font, Vesterbro, and a fresh, friendly illustration style. Illustrations were purchased and manipulated and animated.

Logo mark design in collaboration with Paige Buda

Website design and development

I wanted the site to be simple and bold. We relied on emotionally-relatable photography that was primarily focused on young people, Scout's brand colors and simple, friendly animated illustrations to tell their visitors that Scout your father's financial management company. To illustrate the importance of investing early, I designed and developed a compound interest tool.