Naturally, a company looking to buck the outdated stereotypes of investment companies was looking to attract younger investors. We chose a bold color palette and paired with a modern serif font, Vesterbro, and a fresh, friendly illustration style. Illustrations were purchased and manipulated and animated.
Website design and development
I wanted the site to be simple and bold. We relied on emotionally-relatable photography that was primarily focused on young people, Scout's brand colors and simple, friendly animated illustrations to tell their visitors that Scout your father's financial management company. To illustrate the importance of investing early, I designed and developed a compound interest tool.